In Car Safety Centre — Essex Relaunch & Towcester Grand Opening

Launch days: 26 — 28 November | Events run 10:00 — 13:00 each day at both stores

Recommended for events, full fittings and vehicle checks.

What’s on at the launch

We’re delighted to open the doors of our refreshed Rayleigh store and brand-new Towcester location. For over 40 years, our mission has been simple: To make every car journey safer for every child. At In Car Safety Centre, we don’t just sell car seats — we fit them, check them, and make sure they’re right for your car and your child.

Thank you for celebrating this milestone with us. We’re proud to support families with trustworthy advice, proven expertise, and a truly personal service. You’re in safe hands..

10am–1pm

Daily

Same launch dates and times at both Essex & Towcester - check out the schedule for individual event times

All activities each day run within the 10:00 — 13:00 window (26–28 November). Appointment slots available for full fittings if required (booking essential on our normal booking page - Book Full Fitting via Our Normal Booking System .

Daily running order (10am — 1pm)

Below are the store-specific daily themes and events for Essex (Rayleigh) and Towcester during launch week.

Essex (Rayleigh) — daily in-store events

Day	Focus & events
Day 1 (Wed)	Welcome Packs & Seat Upgrade support First 25 families receive special welcome packs. "Upgrade & Grow" session — perfect if you’re not sure which seat you need next. Avionaut ‘Meet the Supplier’ in-store event. In-store quiz. Seat giveaway draw: Avionaut Stardust 360. "Meet the fitter" free 10-minute checks. Joie 10% discount in store.
Day 2 (Thu)	Additional Needs & Specialist Support Learn about our Additional Needs products, the charities we work with and how to keep your child safe while accommodating their needs. Seat demonstrations. "Meet the fitter" free 10-minute checks. Special Needs session. Axkid ‘Meet the Supplier’ event. In-store quiz. Seat giveaway draw: Axkid One 3. Joie 10% discount in store.
Day 3 (Fri)	Vehicle & Car Seat Know-How Find out more about your car seats and your vehicle — including how to get 3 across the back. Chat to our team if you’re planning to upgrade and have questions in advance. Vehicle Compatibility Clinic. Car seat demonstrations. "Meet the fitter" free 10-minute checks. In-store quiz. Seat giveaway draw: BeSafe Flex Fix 2. Joie 10% discount in store.

Towcester — in-store events

Day	Focus & events
Day 1 (Wed)	Welcome Packs & Seat Upgrade Support First 25 families receive special welcome packs. "Upgrade & Grow" session — ideal if you’re not sure which seat you need next. Avionaut ‘Meet the Supplier’ in-store event. In-store quiz. Seat giveaway draw: Avionaut Stardust 360. "Meet the fitter" free 10-minute checks. Joie 10% discount in store.
Day 2 (Thu)	Additional Needs & Community Morning Find out more about our Additional Needs products, the charities we work with and how to keep your child safe while accommodating their needs. "Meet the Team" refreshments morning. Special Needs session. Car seat demonstrations. In-store quiz. Seat giveaway draw: BeSafe Flex Fix 2. "Meet the fitter" free 10-minute checks. Joie 10% discount in store.
Day 3 (Fri)	Axkid Supplier Focus & Vehicle Clinic Learn more about your car seats and vehicle, including how to get 3 across the back. Peter Holtham from Axkid will be on hand for our Axkid ‘Meet the Supplier’ event — book your place to find out all about this leading child car seat brand. Vehicle Compatibility Clinic. Axkid ‘Meet the Supplier’ event. In-store quiz. Seat giveaway draw: One 3. "Meet the fitter" free 10-minute checks. Joie 10% discount in store.

Giveaways & launch promotions

Daily raffle — enter in-store or via our online channels (Facebook page / group, Instagram, Tiktok, E-Newsletter etc) to win a car seat or accessory pack (draw at 12:45 each day).
Exclusive launch-only discounts — available to In-Store attendees when purchasing in-store during launch days.
Free fitting included for purchases made during launch (book a fitting time).
Free goodie bag for the first 25 families on launch day (26th)
Spend-threshold rewards — ask staff for qualifying details and T&Cs in-store.

(Promotions subject to in-store T&Cs. Staff will confirm details at point of purchase.)

Advice & guidance available in-store

Correct belt routing & harness set-up
Isofix vs seatbelt fittings & checking vehicle anchor points
Age / weight / stage seat selection and PLUS testing guidance

Extended rear-facing (ERF) practical demonstrations
Small-group sessions designed for nurseries & pre-schools
Information for local authorities on loan schemes and partnership options

Stores — addresses & contacts

Towcester (Head Office)

Suite 3, Concept Park, Watling Street, Towcester, NN12 7YD
Tel: 01908 220909
Email: info@incarsafetycentre.co.uk

Towcester page

Essex (Rayleigh)

Unit A, Lubards Farm, Hullbridge Rd, Rayleigh SS6 9QW
Tel: 01702 808313
Email: essex@incarsafetycentre.co.uk

Essex page

Launch FAQ

Do I need to book?

Yes, booking is essential for all event and for a full 1-hour fitting and compatibility check, booking is recommended via our booking page. Drop-in safety checks run during the 10:00—13:00 window but are subject to capacity and carried out on a first come - first served basis.

Can I bring my car and child?

Yes — bringing the vehicle and the child gives the most accurate fitting. Appointments provide the time needed for a full check.

Can I enter the competitions online?

Yes you can enter via our online channels (Facebook page / group, Instagram, Tiktok, E-Newsletter and In-Store during our events

Media / nursery / local authority enquiries

Please email the store you'll attend and include "Launch — Media / Partnership" in the subject so the team can reserve space and share press materials.